The ASEAN Project

The Association of Southeast Asian Nations (ASEAN) is a regional grouping that includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. ASEAN countries have a total population of 650 million people and a combined gross domestic product (GDP) of $2.8 trillion. The group has played a central role in Asian economic integration, spearheading negotiations among Asia-Pacific nations to form one of the world’s largest free trade blocs and signing six free trade agreements with other regional economies.

 

 Marketing to Southeast Asia takes particular knowledge and understandings that are best developed in the region. Our agency concentrates on local involvement as much as possible to better gain the knowledge and understanding of how products and services will be accepted, acknowledged, and adopted in the ASEAN marketplace. Working alongside universities specializing in digital marketing and advertising in the region, each digital marketing project will be localized to suit the needs of specific ASEAN cultures and market characteristics.

 
R. Digital professionals have completed Google’s Fundamentals of Digital Marketing course and Microsoft's Advertising Certified Professional programme. Professionals are put on project teams that will focus on developing the right digital marketing and advertising mix for that specific region for your project.

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What we do:

 

- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, with the help of Google and Microsoft advertising experts.
- Design, build, and maintain social media exposure for your project.
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights that may assist your project.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Arrange focus groups and interviews for insights digital data may not pick up on.
- Identify critical conversion points for brand exposure in the ASEAN region.
- A monthly 90 minute Google podcast on trends and stories on marketing in ASEAN and Asia-Pacific nations, including guest lectures from researchers and businesspeople.

 

Please contact us for your digital marketing needs for the ASEAN and Asia-Pacific region.

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