Online Marketing Management
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.
Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.
Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are traditionally lso not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
Services available include but not limited to:
- Finding the right online marketing channels which are the most cost-effective for acquiring customers.
- Developing which channels offer the best conversion rate of visitors to customers, and the cost of those visitors.
- Analysing effective channels for acquiring and driving higher lifetime value for customers, such as email marketing, which drives repeat purchases from prior customers.
- Research which cohorts of customers exhibit strong engagement behavior and high potential for upsells, such as software or mobile apps, which expect to sell more products to customers with high engagement.
Please contact us to get started on a social media strategy plan that will be both effective and transformative for your business objectives.